Optavia vs Optum Now
A detailed head-to-head comparison of Optavia and Optum Now — pricing, peptides, consultation models, and patient reviews.
At a Glance
RatingNo reviews
Starting PriceN/A
Peptides2
ConsultationAsync Telehealth
Lab TestingNo
Shipping3-5 business days
Pros
- Highly structured meal replacement system with decades of Medifast research behind the Fuelings products
- Coach community provides strong accountability, community, and daily behavioral support
- Combining a low-calorie structured diet with GLP-1 therapy may produce greater caloric reduction than either alone
- Fuelings system removes meal decision fatigue
- Large, established coach network with broad geographic coverage
Cons
- Coaches are not licensed clinicians
- The GLP-1 medical pathway runs through a separate third-party telehealth platform, creating a fragmented care experience where coach and prescribing clinician operate independently
- Total combined cost (Fuelings + GLP-1 medication) can exceed $600–$800/month, making this among the more expensive weight management options
- Fuelings program uses a multi-level distribution model; coach incentives are tied to product sales, which is a structural conflict of interest patients should understand
- Not suitable for patients who want a single integrated clinical program
RatingNo reviews
Starting PriceN/A
Peptides2
ConsultationHybrid
Lab TestingNo
Shipping3-5 business days
Pros
- $45/month unlimited virtual visits
- Available in all 50 states
- Video consultations (not async-only)
- Deep integration with UnitedHealthcare for seamless insurance coordination
- Lab ordering available through Quest Diagnostics partnership
- Behavioral health network access for patients who need psychological support alongside weight management
Cons
- No compounded GLP-1 options
- Not a specialized obesity medicine practice
- Tied to the UnitedHealth Group ecosystem, which has faced criticism over prior authorization denial rates and conflicts of interest across insurance, PBM, and care delivery
- Relatively new to weight management (added 2024)
- No in-person option for patients who prefer or need hands-on clinical evaluation
- Vertical integration cuts both ways
Pros & Cons
Peptide Pricing Comparison
| Peptide | Optavia | Optum Now |
|---|---|---|
| Semaglutide | Price unavailable | Price unavailable |
| Tirzepatide | Price unavailable | Price unavailable |
Frequently Asked Questions
Is Optavia or Optum Now better?
Optavia offers 2 peptides and async telehealth consultations. Optum Now offers 2 peptides and hybrid consultations. The best choice depends on which peptides you need, your budget, and preferred consultation model.
Which is cheaper, Optavia or Optum Now?
See the pricing table above for a detailed comparison.